• I Did it For You

    Physical appearance is the most evident theme in beauty advertising campaigns. Women are the principal targets of the selling strategies in which ads allude to the female figure and refer to their legitimate desire.
    These enormous attacks to the feminine psyche generate a series of counterpart behaviours like frustration, gratification, pleasure and suffering; these clearly influence a woman’s self-image.
    Therefore, many women tend to do everything in their power to be “beautiful” and to comply with all sorts of impositions gathered from beauty stereotypes.